LIN TV taps FIM's new Digital Publishing Group to launch local web sites that redefine the user experience
PROVIDENCE, R.I. & LOS ANGELES — LIN TV Corp., a local television and digital media company, and Fox Interactive Media (FIM), a division of News Corporation, today announced a new strategic relationship and the launch of LIN TV's new television station web sites. LIN TV is FIM's first third-party digital publishing partner and will use FIM's cutting-edge digital platform technology to provide users with a superior local online experience.
LIN TV has launched www.wpri.com and www.fox10tv.com onto FIM's digital platform and the Company's other web sites are set to launch over the next few weeks. FIM is delivering both back-end and front-end publishing services to LIN TV's growing suite of web properties, including content management, video, contextual search and social networking. LIN TV customized the interactive features on its local web sites and unveiled key web site features, including a new video player that is user-friendly and engaging, new weather features, "Map This" programming, new social networking tools, a centralized content management system for seamless content flow and sharing between markets, customized news delivery and user engagement tools.
"We have defined the vision for our New Media business and we are pleased to partner with FIM to provide the best experience of any media or information site in our markets," said Robb Richter, LIN TV's senior vice president new media. "Most importantly, the usability of our new station web sites has enhanced significantly, the technology and flexibility are far superior and we will have better control and more opportunities to monetize our web sites."
"In combination with the FIM Audience Network and our leading portfolio of Web brands, our Digital Publishing Group stands as one of the three pillars of the Fox Interactive Media division dedicated to creating premiere online environments for consumers and maximizing opportunities for advertisers," said Peter Levinsohn, president of Fox Interactive Media. "Building on the success of the MyFOX local platform, we are extremely proud to bring LIN TV on board as our first third-party digital publishing partner and look forward to helping LIN TV deliver the best possible Web experience to their millions of users."
LIN TV is an industry leader in the convergence of local broadcast television and digital innovations. The Company's new media strategy is focused on engaging audiences around its strong brands and across multiple media channels. LIN TV has successfully launched more than 50 web sites and it is estimated that LIN TV's web sites will serve nearly two billion ad impressions in 2008. LIN TV's partnership with FIM positions the Company for future online growth and new media success.
In addition to content management, site design and video streaming services, FIM's digital publishing group will offer media companies a variety of services, including ad serving and inventory management; search engine optimization and marketing; sales support and training; research and reporting; and geo-targeting for local news and weather. Clients will also have access to content from FIM's leading verticals, including weather, news and music.
This press release includes statements that may constitute "forward-looking statements," including statements regarding our future plans and strategies. Forward-looking statements inherently involve risks and uncertainties, including, among other factors, general economic conditions, demand for advertising, competition for audience and programming, government regulations and new technologies, that could cause our actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include the risks detailed in our periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, we undertake no obligation to update these statements for revision or changes after the date of this release.
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