ITN has joined the broadband TV and radio player, Livestation, as a partner, in what Livestation's CEO called a 'perfect' arrangement.
ITN On, which is ITN's broadband and mobile content supplier, will broadcast news, entertainment and sports stories from ITN on LIvestation, 24 hours a day.
"ITN On is a perfect partner for Livestation," said Matteo Berlucchi, CEO of Livestation, in a release.
Berlucchi said that ITV On's 'continually updated' news content made it 'an ideal addition for the growing choice of news perspectives offered via Livestation'.
"It [Livestation] offers us a great opportunity to expand our business and brand globally. We also believe users will see the real benefit in viewing a made-for-broadband news channel over linear TV models online," added Nicholas Wheeler, managing director of ITN On, in the release.
Livestation has existing partnerships with Al Jazeera, BBC, Bloomberg, C-SPAN, Deutsche Welle, euronews, France 24 and Russia Today.
The platform allows viewers to watch television and radio content through a desktop broadband connection. In addition to streaming the content of its partners, viewers can also search 1,300 other channels.
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