YouTube is going back to the future with creating appointment TV on the Internet.
YouTube’s Head of Marketing, Chris Di Cesare, talks about how they were urged by the community to do streaming live events. In response, they’ll do doing the first one on November 22nd with three streams from different angles. So what is the event going to be about? YouTube puts it this way: “Part concert, part variety show and part party, YouTube Live will bring together some of the amazing videos and unforgettable individuals that have contributed towards making the site what it is today.” The event will feature Internet-born stars like Soulja Boy Tell'em, Esmee Denters, and "Canon Rock" virtuoso Funtwo as well as Internet-savvy mainstream starts like Will. I. Am and Akon. It is also noteworthy because it's a step away from being just a technology provider to getting into original programming. YouTube will monetize the event with sponsors Guitar Hero World Tour and Virgin America. The sponsors will in turn take advantage of the event by promoting their own YouTube-branded services such as a Virgin America flight with YouTube celebrities. Great idea, but who would want to be stuck next to the crazy Britney guy for two hours on an airplane? Not me. But I bet that it has a certain appeal to some members of the YouTube community. And judging by the buzz the event is getting online, I think that YouTube Live will be a hit.
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